FactShala Innovation Lab

FactShala Innovation Lab

The Viral Company was proud to be a recipient of the FactShala Innovation Lab by DataLeads, a national initiative aimed at strengthening media and information literacy in India. As part of this grant, we created a unique series of five humorous short films that highlighted the importance of critical thinking in everyday media consumption. Through relatable storytelling and satire, the films tackled complex themes such as echo chambers, confirmation bias, and the rapid spread of rumours. Designed to spark reflection and dialogue, these films were a creative attempt to simplify media literacy concepts and make them more accessible to diverse audiences.